The Power of Habits

Habits make life easier. And better. Habits allow us to do things almost without thinking, certainly without deliberation.  The power of habit in driving behavior is amazing. Evidence of consumer marketing and merchandising is everywhere. Grocery chains place high-profit merchandise near the entrance and directly to the right because most people habitually turn right when entering a store. The lush displays of fresh fruits and vegetables are near the entry as well because they appeal to the shopper’s habitual desire to eat healthy. By the time he reaches the taco chip aisle he will already have been satisfied with the choice made to be healthy, and be ready to indulge in a salty snack. A new habit is formed. Charles Duhigg in his “New York Times” bestseller “The Power of Habit – Why We Do What We Do In Life and Business,” explodes the notion that people make decisions when they are...