Lutheran Senior Services

Situation

Lutheran Senior Services is the largest senior care services organization in St. Louis and the 9th largest in the United States. The organization wanted to strengthen its brand position through a new logomark, photo gallery, and a targeted strategic plan for communications. The brand program included the development of a more robust internet presence and marketing approach. Local senior residences and home care services were not easily identified as part of the Lutheran Senior Services brand.

Goal

Research and plan a system wide brand strategy.

Strategy

Create a fresh brand look and message strategy. Support the brand introduction through our outdoor and print advertising campagin, website, direct mail and print and media collateral including:

  • Targeted marketing deliverables for each region market
  • Event marketing
  • Environmental graphics

Impact

Raised brand awareness; assisted with internal culture change; and equipped marketing and communications team with web strategies, creative templates and brand guidelines.

Category

Strategic Communications