Saint Louis Zoo Annual Report 2014

Situation

Report to the community the accomplishments of one of St. Louis’ most beloved civic attractions.

Goal

Reach all donors investors and stakeholders with a fun, high-impact print delivery of the annual report.

Strategy

As a unique, one-time publication, the report would use the opening of the new 1.5-acre Sea Lion Sound aquatic exhibit as a feature, it is just one of the amazing exhibits for the 5,000 species housed in 90 acres in the heart of St. Louis.

Impact

This 80-page, perfect bound publication supports major donor efforts and ongoing philanthropic giving to the Saint Louis Zoo.

Category

Philanthropic Communications