Our Approach

Henning Communications, Inc., provides clients with excellence in communications planning, brand marketing, philanthropic communications and stewardship solutions. We have been assisting corporate financial services, nonprofit, institutional and faith-based organizations with integrated communications for more than 30 years.

We believe creative communications will educate, motivate and
activate your constituents.

When audiences identify with your message, they are persuaded to join your mission, contribute to your cause, purchase your product, support your ideas.

We believe the persuasive power of communications is a result of concise, consistent and clear messages. Messages that are artful expressions of your vision.

We believe in launching communications that are focused on measurable goals, sustained over time, and grounded in realistic budgets.

Good communication never ends.

BRAND MARKETING

A fresh direction. Your brand is who you are. It is the personality of your organization and gives character and life to your mission. The right brand strategy is an expression of your vision and your values. Your brand messages and images should be striking, unique and powerful . . . simple, imaginative and fresh.

  • Do your constituencies know your brand?
  • Are you leveraging viable channels for brand recognition?
  • Is your brand promise clearly expressed across all media?

Core Competencies
  • Branding
  • Assessing value proposition strategies
  • Organizational name changes
  • Creative and design solutions for print and digital marketing
Strategic Communications Planning

A disciplined approach. Your communications should drive your strategic directions, support your brand, define the audiences and describe the impacts you hope to achieve. With a clear vision, defined channels, and targeted message strategies, you will have a roadmap for achieving success.

  • Are you going through an organizational change?
  • Are your strategic directions supported by  specific communications goals?
  • Are your brand messages consistent?
Core Competencies
  • Communications and brand assessment
  • Setting measurable communications goals
  • Defining and segmenting audiences
  • Creating message strategies
PHILANTHROPIC COMMUNICATIONS

A unique skill. Generating a philanthropic response is a special skill. It is a careful combination of the right message, the right mission, and the right timing. You need to have strategies and creative solutions to identify, reach, cultivate and move prospects and donors who will support your mission. Compelling communications should be grounded in a solid development plan to  educate, motivate and activate your constituents.

  • What distinguishes your organization from others?
  • Do board members own your mission?
  • Are you fully leveraging digital media?
Core Competencies
  • Certified Fundraising Executive (CFRE) expertise
  • Major donor cultivation
  • Board participation in planning
  • Print and digital solutions
Stewardship Solutions

Just believe. If someone believes in your cause, and gives you their heart, everything else will follow. Successful stewardship is a matter of touching hearts and keeping donors close to your mission over time. With strong branding and creative expressions of your mission, you can build consensus. With a compelling articulation of your vision, you will inspire participation. With a well-planned and carefully crafted donor strategy, you will succeed.

  • Are your programs achieving results?
  • Are you maximizing digital and mobile media solutions?
  • Do you have a cohesive team of leaders in fundraising, data management and communications?
Core Competencies
  • CFRE Certified Fundraising Executive expertise
  • Major donor acquisition programs
  • Annual appeals
  • Communications support for capital campaigns