Reaching Diverse Audiences

Understanding your audience is the first step to successful communications. For your faithful donors, consistent stewardship messages delivered through traditional media (direct mail, print advertising, in-pew appeals) will always be an effective way to cultivate and sustain giving. But younger, more diverse audiences can be more difficult to reach.

Henning Communications has developed a new donor pursuit methodology to help you build awareness and encourage stewardship commitments among “occasional” Catholics and disconnected households.

Rooted in the principles of evangelization, this communications-driven approach invites people to recognize God’s blessings and to draw closer to the life of the Church.

A New Approach to Donor Communications

The chart below illustrates three distinct audience segments, and identifies some of the behaviors and beliefs that characterize each. Using this model, we develop creative and messaging that will resonate with hard-to-reach audiences through innovative, integrated stewardship communications.

Reach Occasional Catholics. Cultivate Faithful Audiences.

This new approach integrates direct mail strategies, print and digital advertising, social media campaigns and internal diocesan communications to help you reach and inspire more people with the Joy of the Gospel. For more information about our donor pursuit methodology, contact Dan Queathem.